Level the Field Plant Protein Cereal
Level the Field Plant Protein Cereal
Level the Field Plant Protein Cereal
Level the Field Plant Protein Cereal

Level the Field Plant Protein Cereal

Level the Field Plant Protein Cereal

$20.00
$20.00
Shipping calculated at checkout.

Level the Field Cereal is our pride-packed granola blend, made with rolled oats, puffed rice, seeds, coconut, and berries. Plant-powered and full of crunch, it’s fuel for every kind of game day, whether you’re on the field, in the stands, or just starting your morning. Every bag helps us celebrate LGBTQIA+ athletes and champions who remind us that when we level the field, everyone gets to play.

Purchase includes one 500g packet of cereal. 

This product is vegan.
Ingredients Nutritional Information

Rolled oats, rice puffs (whole white rice (91%), sugar, salt, barley malt extract, minerals (iron, zinc oxide), vitamins (niacin, riboflavin, vitamin B6, folate)), sunflower seeds, pumpkin seeds, desiccated coconut, dried cranberries, vegan plant protein blend (organic fermented pea protein isolate, organic hydrolysed rice protein), fibre blend (soluble maize fibre, psyllium husk), natural flavours, minerals (tricalcium phosphate, magnesium oxide), thickeners (xanthan gum, guar gum), botanicals (Siberian ginseng extract, organic maca), Himalayan pink salt, natural sweeteners (steviol glycosides, thaumatin), enzymes (amylase, papain, bromelain), cinnamon.

Average Quantity per Serving (50 g)
• Energy: 875 kJ
• Protein: 8.2 g
• Fat (total): 7.6 g
• Fat (saturated): 2.5 g
• Carbohydrate, total: 25.4 g
• Sugars: 5.2 g
• Dietary fibre: 4.8 g
• Sodium: 70 mg

Average Quantity per 100 g
• Energy: 1750 kJ
• Protein: 16.4 g
• Fat (total): 15.2 g
• Fat (saturated): 5.0 g
• Carbohydrate: 50.8 g
• Sugars: 10.4 g
• Dietary fibre: 9.6 g
• Sodium: 140 mg
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    Level the Field Plant Protein Cereal

    Level the Field Plant Protein Cereal

    $20.00
    $20.00
    THE STORY BEHIND THE PRODUCT

    Level the Field Cereal - A tribute to LGBTQIA+ AFL players

    “Level the Field” cereal is a tribute to LGBTQIA+ athletes who are reshaping Australian Rules Football, not just through their performance, but through their courage to show up as themselves.

    In the AFLW, Tilly Lucas-Rodd (Hawthorn) has been a powerful leader on and off the field, becoming the league’s first non-binary player to undergo gender-affirming surgery. Their presence continues to expand what inclusion looks like in elite sport.

    In the AFL, Mitch Brown (West Coast Eagles) made history in 2025 as the league’s first openly bisexual man, a milestone that brought long-overdue visibility to queer athletes in men’s football.

    This product honours their courage and the clubs, teammates, and communities working to make footy a space where everyone belongs. Because when we level the field, everyone gets to play.

    That’s why we made a protein cereal. Real change starts early. It’s fuel for morning training sessions, school drop-offs, and everyday resistance. Packed with plant-based protein, fibre, and vibrant dried berries, this blend is made for those who show up with pride, every single day.

    References

    Australian Broadcasting Corporation, 2025. Tilly Lucas-Rodd becomes first AFLW player to undergo top surgery. ABC News. Available at: https://www.abc.net.au/news/2025-06-20/tilly-lucas-rodd-top-surgery-first-aflw-player/105432144

    Australian Broadcasting Corporation, 2025. Mitch Brown becomes AFL’s first openly bisexual man in league history. ABC News. Available at: https://www.abc.net.au/news/2025-08-27/afl-mitch-brown-first-openly-bisexual-man-in-league-history/105702662
    Download a printable PDF story card here

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